Pricing Strategies - April 2026

This program occurs on the Fisher College of Business Campus from April 6-7, 2026. The registration deadline is March 23, 2026.

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Please read the cancellation policy below: * All cancellations and transfers must be received in writing. Submit your request via email to Jennie McAndrew (mcandrew.28@osu.edu) with the name of the program, followed by “cancellation” or “transfer” in the subject line. Cancellations must be made at least thirty (30) days prior to the first day of the program in order to be eligible for a full refund. Cancellations must be made at least fourteen (14) days prior to the first day of the program in order to be eligible for a 50% refund. Any cancellations made less than fourteen (14) days prior to the first day of the program will forfeit the registration fee. If you for any reason are unable to attend the program, please consider sending someone in your place. Participants can transfer their registration to someone else within their organization at no charge up to 24 hours before the first day of the program.: I agree to the cancellation policy

Price: $1,950.00

Your price: $1,700.00

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Pricing is a key driver of profitability and competitive positioning, making effective pricing strategies critical for business success. This program provides professionals with essential knowledge on setting prices that maximize revenue, align with consumer perceptions, and leverage AI for dynamic adjustments.

This course addresses essential business questions, such as:
•    Which pricing framework is most appropriate for a specific product or market?
•    How do psychological factors influence consumer price sensitivity?
•    What quantitative methods can help measure price elasticity and demand?
•    How can AI enhance pricing strategies through real-time adjustments and demand forecasting?

This program is aimed at mid-to-senior-level professionals involved in pricing, product management, finance, and marketing roles. These individuals typically manage or influence pricing decisions, channel management, and product portfolio strategies. A background in marketing, finance, or product strategy will help participants maximize their learning, though the program also provides foundational insights suitable for those newer to pricing.