AI-Enabled Sales - November 2025

This program occurs on the Fisher College of Business Campus from November 13-14, 2025. The registration deadline is October 30, 2025.

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Please read the cancellation policy below: * All cancellations and transfers must be received in writing. Submit your request via email to Jennie McAndrew (mcandrew.28@osu.edu) with the name of the program, followed by “cancellation” or “transfer” in the subject line. Cancellations must be made at least thirty (30) days prior to the first day of the program in order to be eligible for a full refund. Cancellations must be made at least fourteen (14) days prior to the first day of the program in order to be eligible for a 50% refund. Any cancellations made less than fourteen (14) days prior to the first day of the program will forfeit the registration fee. If you for any reason are unable to attend the program, please consider sending someone in your place. Participants can transfer their registration to someone else within their organization at no charge up to 24 hours before the first day of the program.: I agree to the cancellation policy

Price: $1,950.00

Your price: $1,700.00

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In B2B sales, the ability to leverage AI can provide a substantial competitive edge by enhancing lead generation, targeting, and forecasting capabilities. This course is crucial as it equips sales professionals with tools to navigate the rapidly evolving digital landscape, where efficiency, personalization, and data-driven decision-making are paramount. The course addresses key business questions, such as:

How can AI optimize lead generation and qualification processes?
In what ways can AI improve sales outreach and communication?
How can AI-driven insights assist in customer segmentation and opportunity scoring?
What ethical considerations are essential when integrating AI in sales practices?

The course is targeted toward B2B sales professionals, including account executives, sales managers, and sales enablement specialists, who are responsible for lead generation, client engagement, forecasting, and segmentation. This course is relevant to individuals who want to incorporate AI into their sales processes to increase efficiency and effectiveness. Participants should ideally have experience in B2B sales, as the course builds on foundational sales strategies and practices.