AI-Enabled Product Marketing - May 2025

This program occurs on the Fisher College of Business Campus from May 14-15, 2025. The registration deadline is April 30, 2025. Use the code EARLYBIRD25PRODUCT at checkout by April 14, 2025 to receive the $100 early bird discount.

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Please read the cancellation policy below: * All cancellations and transfers must be received in writing. Submit your request via email to Jennie McAndrew (mcandrew.28@osu.edu) with the name of the program, followed by “cancellation” or “transfer” in the subject line. Cancellations must be made at least thirty (30) days prior to the first day of the program in order to be eligible for a full refund. Cancellations must be made at least fourteen (14) days prior to the first day of the program in order to be eligible for a 50% refund. Any cancellations made less than fourteen (14) days prior to the first day of the program will forfeit the registration fee. If you for any reason are unable to attend the program, please consider sending someone in your place. Participants can transfer their registration to someone else within their organization at no charge up to 24 hours before the first day of the program.: I agree to the cancellation policy

$1,950.00

Qty:

As AI increasingly becomes an integral part of business operations, its role in product marketing has gained particular significance. This program is essential because it provides product marketers with a practical understanding of generative AI and its application in a competitive landscape, enabling them to enhance their marketing efficiency, agility, and precision. The program tackles critical business questions such as:

How can AI improve market research and competitive analysis?
What strategies can be employed to optimize content for engagement and SEO using AI?
How can AI be used to create personalized customer experiences and effective segmentation?
What are the ethical and legal considerations of implementing AI in product marketing?

This program is targeted toward mid-to-senior-level product marketers, marketing managers, and product managers who aim to integrate advanced tools into their strategies. These professionals are typically responsible for content creation, campaign management, market research, and customer segmentation. Prior experience in product marketing, digital marketing, or strategic marketing roles will help attendees get the most from this program, as it assumes a foundational understanding of traditional marketing principles and goals.